One-page summary
Complex projects, made clearer.
The short version for founders, HR, and business leaders: strategy, growth, partnerships, and operating support across enterprise tech, consumer healthcare, destination marketing, and culture-led projects.
Profilestrategy, growth, partnerships, operating support
Best contextambiguous projects with many moving parts
Proof baseSAP, Opella, La Grande Roue, music, venture concepts
Next steppick a role lens, then inspect the matching cases
Proof sample
A quick visual read before the deeper cases.
The summary is short on purpose; the case pages are backed by documents, screenshots, public assets, and selected project context.
Performance evidence and category analysis translated into clearer brand and activation logic.
Public-facing proof that the work lived in a real destination environment.
A clearer bridge between the archive and the person an employer would actually meet.
Positioning
A nonlinear profile with a consistent contribution.
The through-line is not a single title. It is the ability to enter an ambiguous context, read the room, structure the information, and help a team move forward with better evidence, language, and coordination.
Best-fit roles: strategy and growth associate, founder associate, chief-of-staff support, brand and partnership strategy, and cultural or consumer-facing business roles. The story is nonlinear; the contribution pattern is not.
SAP CanadaOperating clarity inside Cloud Success Services: executive preparation, QBR structure, customer-success coverage, and cross-team follow-through.
Sanofi / OpellaMarket evidence, product roles, web behavior, and practical portfolio storytelling.
La Grande RoueDestination marketing, sponsors, activations, social growth, and partner-facing value.
Music managementArtist positioning, release support, visual identity, proof of traction, and operations.
Music IPHipgnosis, Amy Thomson, MYOB, catalogue data, and learning to read songs as assets.
Beats As OneCultural platform strategy, film audit, partnership logic, and emotional storytelling.
How to evaluate
Look for usefulness, not a perfect linear story.
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